Meow wolf santa fe fundraiser9/2/2023 ![]() ![]() ![]() The backdrop is Nico Salazar’s installation Hidden Capsule. Meow Wolf’s “Experience Tube”, designed to foster face-to-face connection between people in a phone-obsessed world. Fisher rattled off some ideas: "Deep house, electronic dance music, drone racing, TED Talks, a barbecue competition." Practically speaking, this means that there will be things like an arcade and an escape room, and that even the more traditional retail tenants – a shop selling sneakers, say – will feature some sort of interactive virtual reality component. Fisher could nonetheless envision what it would become: "a place of wonder". The developer Winston Fisher gave me a tour in February, when AREA15 was still a half-built concrete box. Accordingly, even though it will most likely feature retail tenants, an ice-cream parlour, a gift shop and a food court, AREA15 is being billed as something fresh and exciting – an "immersive bazaar", an "experiential retail and entertainment complex", a place where "artists are front and centre". It connotes suburban sprawl, vacant department stores, plummeting real estate values. The word "mall", in the second decade of the 21st century, has come to be a word for something dying, if not dead. You might be tempted to call AREA15, a development that opens in December a few miles from the Las Vegas Strip, a mall its investors would prefer that you did not. ![]()
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